Online
Somatics
Program
Design
Global
Reach
Strategy &
Launch
Creative direction, program design, marketing strategy, launch, and participant onboarding.
The Challenge:
Eutonia, a subtle and deep somatic practice, had never been offered in an online format especially designed for dancers. Together with Anderson Mendes, we envisioned and launched a 7-week global immersion that preserved the sensory intimacy of in-person work while translating it into a guided digital journey.
Structuring & Creative Direction
Structured the program learning, created the pricing model, articulated the product’s transformational arc, crafted the brand visuals and designed the website.
Brand Narrative & Copywriting
Crafted a soulful, clear voice for the program, writing all content from the website, product description, social media campaigns, newsletters, and onboarding emails.
Marketing Strategy & Launch Plan
Designed a full 8-week marketing timeline with weekly content drops, newsletters, and warm-up sequences.
Participant Onboarding & Operations
Set up registration flows, managed onboarding sequences, automated emails, and coordinated communications across time zones.
28 global
participants
from Europe, the US, Brazil, and Asia
live sessions
High engagement at post-class reflections
“Working with Rosi made it possible to bring a dream I held for years into tangible form. Her ability to translate a subtle body-based practice into a clear, poetic and actionable online journey was key. She held the marketing and structure with such devotion that I could stay present in my role as facilitator”
Anderson Mendes
Creator of Eutonia for Dancers
Would you like to co-create a similar project?
If you’re dreaming of launching a somatic, movement, or body-based online offering, let’s collaborate to turn it into a living experience. From messaging and marketing to participant flow and digital delivery, I bring vision to execution with soul.