50 Days
Marketing
Event type
Party
3Channels Used
Target
Ticket Sales
Marketing strategy, creative direction, and sales funnel.
The Challenge:
Soulfire was a new New Year’s celebration approach, a merge between an ecstatic dance and a substance-free party. They needed a compelling narrative to convince people to join and pay the higher tier price for a special nye edition program.
Narrative
Based on the event content we crafted a narrative that guided the event description and all the subsequent copywriting.
Offline Campaign
Because sales were the main target, we created a weekly offline activation to get email subscribers for a giveaway chance.
Weekly Emails
The weekly email marketing helped to create consistency about the event and was one of the main drivers of sales.
Creative Ads
To stand out in social media and have more effective online ad conversion, we prioritized creative high-quality assets.
Would you like to co-create a similar project?
The project of Soulfire NYE Celebration achieved its goals and the workflow with the client was proof of great work synergy, showing both parties were vested and committed to making a success.
If you have a similar project and would like to discuss how we can collaborate, check the next available time on my agenda.